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Hospitality Inside

Hospitality is not just our background, it is our way of life.

We look from the inside out to make purposeful impact from within.

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Introducing Maze

Maze Hospitality delivers precisely considered and expertly crafted solutions for hotel owners, investors and hospitality companies seeking to make a real and purposeful impact to their businesses.   

Our solutions include hotel acquisition, development, asset management, brand equity, transactional support and other advisory services.   

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How We Work

Our approach, whilst totally bespoke to each client, always begins at the heart of your business

As hoteliers we are embedded with the following behaviours

  • A meticulous attention to detail
  • Sophisticated problem solving
  • Advocates of action
  • A deep commitment to proactive personalisation
  • Highly empathetic and adaptable communication

And this means you
will receive

  • A totally bespoke methodology
  • A consistent and collaborative team
  • A commitment to achieving results
  • A promise of absolute, proactive dedication (above and beyond)
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Hospitality Inside

Hospitality is the key enabler and vital processor that builds the foundation of Maze. We look from the inside out to make purposeful impact from within.

Our Global
Why Work With Us?
“Having served as CEO, COO, CDO and General Counsel for international hotel companies, Robert Swade has a unique combination of skills across all disciplines.”
Stephen Murphy, Former Group Chief Executive, Virgin Group, Former Chairman, Jumeirah Group

“Robert’s international experience, covering US, Europe, Middle East and Asia, is extensive and provides impressive insights into the challenges and opportunities in the global hospitality market which can deliver real value to clients seeking relevant and actionable advice.”


“Alison Broadhead has the tenacity and determination to deliver results above expectations.”
Stefan Leser – CEO, Langham Hospitality Group

“As Chief Commercial Officer for the Jumeirah Group, Alison’s strongest leadership attributes were the impressive and inclusive way she led the entire Commercial Team, her ability to balance long-term strategy with short-term actions and confronting the hard conversations and decisions with honesty and diplomacy. She stubbornly refused to walk away from a challenge and was a much valued and trusted member of my leadership team.

“Alison Styles is a people person through and through.”
Michael Hobson – former Chief Marketing Officer and Board Member, Mandarin Oriental Hotel Group

“Alison’s skills lie in her unique ability to deeply connect with others, her coaching and mentoring skills as well as her organisation and creation of new programmes and processes. The EMEA region was indeed a complex one, consisting of many markets and cultures and Alison has managed these complexities with professionalism and poise.”

“Mike O'Mahoney is intelligent and perceptive, with a calm and personable style that the teams he leads respond well to, across all geographies.”
Alastair Thomann – CEO, Generator

Mike has the ability to take a broad view of the situation, distilling complexity and ambiguity to provide sound judgement. As a business leader he is values driven, fully embracing the best ethical standards of our group.”

“Robert Swade is highly respected within the hotel industry for his impressive knowledge and extensive experience.”
Gerald Lawless – Ambassador, World Travel & Tourism Council, Former President & CEO, Jumeirah Group

“During his eleven years with the Jumeirah Group, Robert played a major leadership role in the success of the company as it expanded across the world.

He is equally conversant and confident with the negotiation of new hotel development projects as he is with providing leadership and oversight for the management of hotel operations.

Robert has complete commitment to doing business with the highest level of honesty and integrity whilst delivering superior results.”

“Alison Broadhead is a superb leader in every sense of the word.”
Cindy Braak, Former SVP Global Finance, Marriott International

I can’t say enough about how talented Alison is, and how fortunate I feel to have worked with her and seen her in action.  She is a supreme diplomat, has incredible business acumen and easily takes what is often a very complex situation and makes it seem simple.

Alison’s ability to lead project teams, manage relationships and achieve significant productivity and profit improvements surpassed all expectations.  The return on the investment was considerable.

“Alison Styles is without doubt one of the best commercial leaders I have worked with.”
Tim Shearman – Former Chief Operating Officer, London + Regional

“Alison is focussed, strategic, detailed and drives teams to deliver exceptional results. Passionate, positive and able to provide various stakeholder groups the confidence to deliver at all times.”

“Mike O'Mahoney drives delivery, managing performance and overcoming obstacles.”
Tony Dangerfield – Former CEO, Devere Hotels

“Upon  joining our group, Mike O’Mahoney demonstrated a rapid understanding of the organisation and the wider business context, taking stock of the opportunities and leading discussions about the strategic financial vision for the business. In doing so, he gained the confidence of all parties including the Board of Directors.”

“Robert Swade displayed a deep understanding of the complexities of developing a luxury resort.”
Neil & Judy Kaye – The Modani Luxury Spa Resort

“We met Robert whilst undertaking an operator selection for our luxury resort.

We developed an excellent rapport with Robert, who rapidly understood our vision and expectations and helped us navigate complex challenges.

Robert’s track record and personal commitment to our project gave us confidence that he could work in partnership with us.

“Alison Broadhead is highly respected in her field and excellent in building rapport with hotels and owners.”
Marieke Siefers – VP Revenue Management, Jumeirah Group (ex Marriott International)
“I had the pleasure of working with Alison Broadhead on several projects in the Middle East and Europe for Marriott International. The projects were designed to identify areas of opportunity both in top line revenue and EBITDA. Alison Broadhead is a fantastic leader who is supportive towards her project team as well as the hotel team. She is positive, results driven and transparent in her communication style whilst also challenging the status quo to significantly improve performance.
“Alison Styles had a proven ability to quickly adapt to new, diverse cultures and was comfortable in high-pressured environments.”
Brett Butcher – Former CEO, Langham Hospitality Group

“I have worked with Alison for almost 20 years, most recently at the Langham Hospitality Group. She quickly established herself as a highly respected and effective leader in the eyes of our owners, hotels, clients and her peers as we developed a luxury brand and expanded our global presence. She is results driven, strategic and sets high, yet realistic standards for herself and her teams.

“I had the pleasure of working for Robert Swade in my capacity as General Manager of the Burj Al Arab in Dubai.”
Anthony McHale – Managing Director, The Carlyle, A Rosewood Hotel, New York

Robert is the consummate professional, with tremendous business acumen, extraordinary work ethics, laser focus on excellence, and a clear understanding of the needs of the luxury market. He was universally respected and trusted by both operators and owners.”

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Contact Us
Maze Hospitality
4 Old Park Lane
Media Enquiries
For all media enquiries, please contact Charlotte Hastings at

To find out more about how Maze can transform your business, please contact us using the details below.

+44 (0) 207 101 4292
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