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Arnaud
Mariat

The Partners

Maze is a select team of individuals, not a network of consultants. Our offering is not just in what we know, it is also in who we are.

Maze is an embodiment of its people – our working philosophies, methodologies and beliefs all stem from our collective experiences that have been honed and fine-tuned over our years in the hospitality industry.

Robert Swade
Robert Swade
Key positions held
  • Chief Executive Officer, Grace Hotels
  • Chief Operating Officer, Jumeirah Group
  • Chief Development Officer, Jumeirah Group
  • General Counsel, Jumeirah Group
Areas of expertise

Development, Operations, Strategy, Leadership, Legal, Corporate Governance.

Robert Swade
Managing Director

After growing up in the hotel business, Robert started his professional journey as a commercial lawyer. Robert soon discovered his proficiency in the hospitality industry when he joined the Jumeriah Group as General Counsel and Company Secretary in 2005. Robert very quickly established his fluency in the hospitality world, demonstrating his keen ability to strategically identify and reconcile the nuances of a very complex business. He was soon entrusted with senior leadership roles as Chief Development Officer and Chief Operating Officer, before moving to the CEO role at Grace Hotels.

One of Robert’s key strengths lies in upholding a highly attuned understanding of navigating senior stakeholder relationships and structures, which has enabled him to achieve high impact transformation across global organisations. Deeply passionate about achieving successful results and a self-declared perfectionist, Robert brings a meticulous approach that is both commercially sharp yet underpinned with a discerning sense of the needs of a premium hospitality experience. Ultimately Robert’s working philosophy seeks to enable brilliant hospitality brands, with brilliant commercial viability.

Most proud of

“Developing a positive and connected culture with a high level of colleague engagement at both Jumeirah Group and Grace Hotels and leading the Development team at Jumeirah Group during the most significant period of growth for the Jumeirah brand.”

What you won’t find on my CV

Robert climbed Mount Kilimanjaro in 2013 to support a children’s charity. He also has an insatiable appetite for wanderlust which led him to embark on a brief sabbatical in 2011 where he travelled around the world, including visits to Patagonia and Easter Island. 

Alison Broadhead
Alison Broadhead
Key positions held
  • Chief Commercial Officer, Jumeirah Group
  • Director of Global Business Management, Marriott International
  • Area General Manager Australia and New Zealand, Marriott International
  • General Manager, Singapore Marriott
  • Regional Director of Sales and Marketing, Marriott Asia Pacific
  • Regional Director of Sales and Marketing, Marriott UK
Areas of expertise

Operations, Regional General Manager, Global Project Lead, All Commercial Disciplines.

Alison Broadhead
Partner

Alison brings to the partnership highly extensive experience of on-property, regional and corporate leadership roles – she truly has lived hospitality from the inside out. Alison has a unique perspective of the intricate nexus of operational and commercial disciplines and has a proven record in driving exceptional outputs across both that have made real impacts to the businesses she has worked with. 

Born in Scotland, Alison demonstrates an honest practical realism with a tenacious desire to challenge where she believes there is opportunity for growth. With over two decades of experience, she has acquired a reputation for being a highly effective, diplomatic leader, with a deeply intuitive sense of knowing how to get the very best out of those she works with. Always positive yet highly focused, Alison is a dedicated champion of success through performance excellence of all hospitality assets, both people and property. 

Most proud of

“Being awarded Global General Manager of the Year for Marriott International was a real career highlight. How we handled the SARS outbreak in Singapore made me also fully appreciate what a high functioning and compassionate team we had built.”

What you won’t find on my CV

Alison lived in New Zealand for a year and as well as studying Board Governance with the Institute of Directors, she also taught hospitality management at Queenstown Resort College and says, “no boardroom will ever be as intimidating as a classroom full of 20 teenagers.”

Alison Styles
Alison Styles
Key positions held
  • Group Commercial Director, Grace Hotels
  • Vice President Sales & Marketing, Europe, Fairmont and Raffles Hotels & Resorts
  • Vice President Sales & Marketing, Europe, Middle East & Africa, Mandarin Oriental Hotel Group
  • Vice President Global Sales, Langham Hospitality Group
  • Global Director of Marketing Communications, Intertouch, (Docomo)
Areas of expertise

Marketing, Digital, Brand Development, Communications, Sales, Revenue and Distribution, Leadership.

Alison Styles
Partner

Alison has established an extensive and adaptive expertise across the luxury hospitality commercial function over the past 20 years. With a proven track record in delivering positive financial outputs for both new and mature brands in highly competitive markets, Alison is a results driven specialist with an entrepreneurial spirit. Believing in the importance of a thorough strategic process to identify the most effective commercial activities and programmes that create purposeful impact, Alison’s approach is both curious and analytical, focused on the development of innovative and high-performing teams supported by creative and robust commercial strategies.

Known for her infectious enthusiasm, Alison’s passion for excellence has been recognised by stakeholders across the hospitality world. Upholding a very deep commitment to acting with integrity always, Alison ensures that she provides an honest, incredibly reliable and personable approach to everything that she does.

Most proud of

“Working with some of the world’s leading luxury hospitality brands, including being a founding member of Langham Hospitality Management team and contributing to the brand positioning, growth and development of an international luxury brand.”

What you won’t find on my CV

Alison is a very active volunteer for several organisations associated with wellbeing of both people and animals. Most recently this includes acting as an NHS COVID-19 Volunteer and helping at the UK Christmas Crisis addiction centre for the homeless. She has also completed a two-year yoga teacher training course and regularly self-practices to promote wellbeing.

Mike O’Mahoney
Mike O’Mahoney
Key positions held
  • Interim CFO, Generator Hotels
  • Group Finance Director, Grace Hotels
  • CFO, Giggling Squid Restaurants
  • CFO, The Hotel Collection
  • CFO, De Vere Venues Group
  • CFO, Thistle Hotels Group
Areas of expertise

Accounting, Finance, Capital Investment, IT, Commercial Operations.

Mike O’Mahoney
Partner

Mike is the team’s finance leader who has the rare ability to deliver strategic direction at board level and also inspire success across stakeholders. Having spent nearly three decades with a highly focused expertise in hospitality finance, Mike’s understanding of how to deliver robust financial strategies is empirically impressive. He has a specific ability to identify transformative opportunities for organisations that require comprehensive strategic change.

Mike’s approach to an intensely complex subject area is pragmatic and direct and this is reflected in his down-to-earth and frank outlook on life. His working philosophy follows that solutions should be developed with a rigorous systematic methodology but delivered in highly simple and realistic ways. Mike ensures that comprehension of financial strategies, radical or minor, are totally transparent, effective and implementable.

Most proud of

“Working with a great team to build De Vere Venues into the UK’s leading provider of conference and leisure hotels.”

What you won’t find on my CV

Mike is a Non-Executive Director for St Martin in the Fields, the landmark church and cultural venue in London that works to support the homeless. Mike also mentors the HR Director of a National pub chain and two MBA graduates at the University of Surrey. He is also an aspiring cook and wine geek, having reached Diploma level of WSET.