Hospitality Inside

Hospitality is not just our background, it is our way of life.

We look from the inside out to make purposeful impact from within.

Introducing Maze

Maze Hospitality delivers precisely considered and expertly crafted solutions for hotel owners, investors and hospitality, leisure and travel companies who are seeking to make a real and purposeful impact to their businesses.   

Our solutions include hotel acquisition, hospitality operations, hotel development, asset management, brand equity, transactional support and other advisory services.   

How We Work

Our approach, whilst totally bespoke to each client, always begins at the heart of your business

We are embedded with the following behaviours

  • A meticulous attention to detail
  • Sophisticated problem solving
  • Advocates of action
  • A deep commitment to proactive personalisation
  • Highly empathetic and adaptable communication

And this means you will receive

  • A totally bespoke methodology
  • A consistent and collaborative team
  • A commitment to achieving results
  • A promise of absolute, proactive dedication (above and beyond)
Hospitality Inside

Hospitality is the key enabler and vital processor that builds the foundation of Maze. We look from the inside out to make purposeful impact from within.

Our Global
Why Work With Us?
“Having served as CEO, COO, CDO and General Counsel for international hotel companies, Robert Swade has a unique combination of skills across all disciplines.”
Stephen Murphy, Former Group Chief Executive, Virgin Group, Former Chairman, Jumeirah Group

“Robert’s international experience, covering US, Europe, Middle East and Asia, is extensive and provides impressive insights into the challenges and opportunities in the global hospitality market which can deliver real value to clients seeking relevant and actionable advice.”


“I trust Fatina Mubarak’s judgement about people and in commercial dealings: she is an invaluable asset in such a complex business, legal and cultural environment.”
Anthony Garrod, Managing Partner, Jurit

“As a colleague at Clyde & Co and as a client at Jumeirah Group, Fatina was a delight to work with. Loyal, direct and generous in her relationships. Clear-sighted, commercial and expert in her advice.”

“Mike O'Mahoney is intelligent and perceptive, with a calm and personable style that the teams he leads respond well to, across all geographies.”
Alastair Thomann – CEO, Generator

Mike has the ability to take a broad view of the situation, distilling complexity and ambiguity to provide sound judgement. As a business leader he is values driven, fully embracing the best ethical standards of our group.”

“Robert Swade is highly respected within the hotel industry for his impressive knowledge and extensive experience.”
Gerald Lawless – Ambassador, World Travel & Tourism Council, Former President & CEO, Jumeirah Group

“During his eleven years with the Jumeirah Group, Robert played a major leadership role in the success of the company as it expanded across the world.

He is equally conversant and confident with the negotiation of new hotel development projects as he is with providing leadership and oversight for the management of hotel operations.

Robert has complete commitment to doing business with the highest level of honesty and integrity whilst delivering superior results.”

“Fatina Mubarak is calm, composed and with a wealth of knowledge and experience in relation to all aspects of hospitality”
Shafi Syed, SVP, Global Head of Hotel Development & Acquisitions, Equinox Hotels

“I had the pleasure of working with Fatina at Jumeirah Group. Fatina is a delight to work with, as she always takes a commercial, solution-minded approach, a rare quality when negotiating complex agreements and transactions in hospitality and real estate.”

“Robert Swade displayed a deep understanding of the complexities of developing a luxury resort.”
Neil & Judy Kaye – The Modani Luxury Spa Resort

“We met Robert whilst undertaking an operator selection for our luxury resort.

We developed an excellent rapport with Robert, who rapidly understood our vision and expectations and helped us navigate complex challenges.

Robert’s track record and personal commitment to our project gave us confidence that he could work in partnership with us.

“Mike O'Mahoney drives delivery, managing performance and overcoming obstacles.”
Tony Dangerfield – Former CEO, Devere Hotels

“Upon  joining our group, Mike O’Mahoney demonstrated a rapid understanding of the organisation and the wider business context, taking stock of the opportunities and leading discussions about the strategic financial vision for the business. In doing so, he gained the confidence of all parties including the Board of Directors.”

“I had the pleasure of working for Robert Swade in my capacity as General Manager of the Burj Al Arab in Dubai.”
Anthony McHale – Managing Director, The Carlyle, A Rosewood Hotel, New York

Robert is the consummate professional, with tremendous business acumen, extraordinary work ethics, laser focus on excellence, and a clear understanding of the needs of the luxury market. He was universally respected and trusted by both operators and owners.”

Contact Us
Maze Hospitality
4 Old Park Lane
Media Enquiries
For all media enquiries, please contact Charlotte Hastings at

To find out more about how Maze can transform your business, please contact us using the details below.

+44 (0) 207 101 4292